Vanguard Legal Group
Website refresh for California’s industry-leading estate planning firm
Vanguard Legal Group is a leading Estate Planning firm in California. With 51 offices throughout the state, they exist to help individuals and families plan for their future.
In 2024, they made the leap to invest in a complete website overhaul. They realized their outdated website no longer reflected their current status as a well-established industry leader, and failed to make a clear call-to-action for their visitors.
Over the course of 2 months, I designed comprehensive wireframes for desktop, tablet, and mobile, while balancing their top priorities for a website: design aesthetics, website functionality, and user experience.
Brand Design
UX/UI Design
Account + Project Management
Strategy
Video Walkthrough of the Website
Creating an Industry-Leading Look
The website was designed to be accessible for middle-aged to older Californians. To achieve this, we focused on easily readable typography, clear color contrast (with considerations to ADA best practices), and actionable next steps using clear call-to-actions.
Due to the nature of their industry and focus on estate planning, our design choices were made with the intention of softening harsher edges and relaying a trustworthy partner. The headline font is sophisticated and readable. The images are treated with a slight round border. The photo treatment relies on warmer tones to complement the cool primary color.
Consistently Intuitive Color Palette
When considering what assets to keep, the Legacy Blue color remained the focus of this refresh. From there, we enhanced the palette further by finessing the gold—a reference to California’s Gold Rush, and introduced an antique brown, powder blue, and porcelain cream to create a more balanced look.
To create more intentional user patterns, the California Gold was used consistently for all buttons and contact forms. This was done to help users correlate the contact forms as an actionable step they could take to move forward.
Real Results
Thank you Melody for being a fantastic partner to our firm. One of our primary goals is to improve our marketing ecosystem, and we have been searching for partners capable of helping us achieve that. You are one such partner. You are easy to work with, an expert in your craft, adaptable, and collaborative. We’re looking forward to working with you again.
daniel johnson
director of business development + marketing, vanguard legal group
96%
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